BSDC is well known for being as creative off-stage as they are on it. Part of this involves working closely with venues to plan a marketing strategy that will maximise audience-building potential. For BSDC’s Full Contact, the rich history of vernacular graphics associated with Rugby League provided a great starting point for eye-catching marketing collateral.

Play up!

Named after John Baines, inventor of the football card in 1885, Baines cards were for decades highly prized by rugby league fans in the northern English working class towns where the game originated. Cards from the early twentieth century often feature star local players of the time and exhortations to ‘Play up!’

Reimagining the Baines card

The game still generates fierce loyalties in its northern heartlands, so Full Contact, BSDC’s dance and storytelling piece that celebrates the rich and little known community history of the League, provided the perfect opportunity to resurrect the Baines card tradition.

In a modern take on the originals, digital Baines cards were created as ‘teaser’ marketing to distribute online. Animated teasers brought snippets of the script to life as a way to get people sharing promotional material on social media.


Vernacular style

The uniquely evocative graphic style of the cards was referenced throughout the publicity material.

There was even a specially commissioned ‘Baines-style’ illustration, which was used as the main poster image for the show.

Explore all

The Idea (learning to dance)
My destiny to bring them together
Natural curiosity and questions (learning to dance)
Composer thoughts (learning to dance)
The story (love and spice)
Dance with live cooking
On the trail of love and spice
Love, spice – and healthy eating
Breakdown of The Strategists
A dancer reflects on The Strategists (1)
An interview with Kuldip Singh Bist of the Delhi Hurricanes
Overview of The Strategists
Decreasing Infinity in India
Painter research
A dancer reflects on Love and Spice
Sooraj Subramaniam
Breakdown of the piece (12)
Dancer notes performance (flatlands)
Breakdown of the piece (love and spice)
Moon, dance
The Collaborators
Bones, Bodies and Beats
Peacock Lake – genesis of the concept
Script (12)
BMX and Flatland terminology
A dancer reflects on The Strategists (2)
Running order (full contact)
Watersplash! Uncovering hidden histories to reach new audiences
When Worlds Collide
Immersed in music
In the presence of geniuses
Olga Maloney
Exploring hidden worlds
Gary Beacom
A bridge to India
Jesse Bannister
A lost art?
Full Contact – highlights from the script
Kimberley Hardy
body/painting – dancers at an exhibition
Firing up the Mehfil Machine
Baines Cards
Who was Sir Hans Krebs?
Synchro in the city
Kali Chandrasegaram
Creative Case – challenges along the way
The Guru-Shishya relationship
Padmashri Guru Pratap Pawar
What is Kathak?
Life blood
A new aesthetic in the sport-art of synchro
AquaKathak – the creative water workout
Balbir on working with Gary
Colouring your emotions
Abirami Eswar
Care Homes Tour Leeds 2020
The Work: Act 1
The Work: Act 2
Erica Mulkern
John Ball
Artistic Highlights
Creative Case in action – July to September 2019
Covid-19 Update on Monday, April 6th, 2020
John Curry Olympic and World Champion
Finding my way in The Creative Spirit of John Curry
Talent Development – Abirami Eshwar
Talent Development – Kimberley Hardy
Collaborators: Lorna Brown and Gary Beacom