From the introduction to Life Blood
Life Blood is a creative contribution to the Creative Case for Diversity, from BSDC. Written in 2017, Life Blood is a collection of articles written by the company and insights from Balbir Singh. It explores the Creative Case through the lens of someone who grew up in a world between cultures, where outsider status was the norm, resilience was a given, and discovering
Life Blood also has some really useful tips and ideas drawn from the company’s and Balbir’s life experience that will prompt and provoke you to think again about Crrative Case.